About Tiffy Lo
-- Founder of H.Essence Media
Growing up in Hong Kong, Tiffy was immersed in both international and Chinese pop culture, sparking her passion for music and the arts. Her deep engagement with K-Pop and C-Pop not only shaped her musical interests but also gave her firsthand experience in fan culture and music history.
Currently studying Business with Marketing in London, she has expanded her global perspective through exchange semesters in Milan and Seoul. During her placement year, she gained hands-on experience in the music industry in Beijing and Hong Kong, focusing on tour management and concert promotions, solidifying her aspirations in the field.
With an aspiration of being an artist manager, and a strong understanding of both Chinese and international markets, Tiffy is passionate about taking the initiative to bridge the gap between East and West, fostering cultural exchange, and contributing to the ever-evolving global music landscape.
Industry Experiences
2024 Sep - Now
Founder of H.Essence Media
Concert Promotion | Merch Design and Production | Influencer Agency
Hong Kong SAR | China
Founded a core team, designing and managing concert promotion and media coverage strategies. Focusing in Chinese and International social media marketing. (xiaohongshu, Instagram, Douyin, Tiktok, Facebook, Weibo, etc.). Writing copies in English and Chinese (Traditional and Simplified).
Related experiences:
Apink 'Pink New Year' in HK 2025 | Yoo Yeonseok HK Fanmeeting 2025 | Hanjin Raw Jazz Concert 2024 | Dept Live in HK 2024
2024 Jan - Now (Hybird)
Overseas Project Intern of Taihe Music Group, Showstart 秀动
Tour Management | Festival Artist Booking | Artist Management
Beijing | China
Full project experience in tours and festivals for foreign artists in China. (From International coordination, tour and promotion proposal design, permit application, to tour execution and budgeting)
Collaborated Artists:
Ari Abdul | Dragonforce | Mokita | Eluveitie | Daya | Boys Like Girls | All Time Low | Transviolet | and more...
Education
2022- 2026 (With Gap Year)
BSc Business with Marketing
Bayes Business School (Fomerly Cass Business School)
London | United Kingdom
Rewarded Top 10% Merit Scholarship for first year (2022/23), with an average of 77.6/100 (Expecting First Class).
2023 August - December
Exchange Semester
Bocconi University
Milan | Italy
Studied “Competitive Strategies in Creative Industries”
Visited and analysed the exposure strategy of Milan Fashion Week SS 2023 - Prada | Onitsuka Tiger | Bally
2023 June - August
Exchange Semester
Yonsei University
Seoul | South Korea
Studied “K-Wave in International Consumer Insights” and “From Mozart to K-Pop: Musical Narratives”
Contact
I'm always looking for new and exciting opportunities. Let's connect.
E-mail: lsytiffy@gmail.com
Instagram: @sy.tiffylo